

(Its owner and spokespeople have denied in interviews that it facilitates prostitution.) Seeking Arrangement claims to be the world's biggest, and it presents itself as genteel it advertises that its users are beautiful and successful. There are several other similar sites with variations on "sugar daddy" in their titles. The contracts they work out are up to them. The women list their physical assets, the men their financial ones. The company, Seeking Arrangement, pairs sexually available women with wealthy men.

A few days later, I received a gleeful press release from a website that facilitates a commercial kind of matchmaking, boasting that subscriptions have gone through the roof – an increase of 240 per cent – since Valentine's Day, the weekend the film opened. I saw it in a packed Imax cinema and I estimate that the audience was 70-per-cent female. The highest-earning film of the past week, Fifty Shades of Grey, is a story about prostitution: A beautiful young woman signs a contract promising sexual services in return for material luxuries. It's strange that prostitution is enjoying a moment of mass popularity just as our government has made the purchase of sex illegal.
